RACQ · 2023
Nudge Messaging Solution
Developed a nudge messaging solution for RACQ Insurance. The solution delivers nudge messages to clients during both the acquisition quote journey and the renewal journeys. It leverages an unsupervised machine learning model to determine which nudge messages to present to specific target audiences.
What we did
- Built a nudge messaging solution that delivers targeted messages to clients during the acquisition quote journey and the renewal journeys.
- Makes use a of an unsupervised machine learning model to determine which nudge messages to present to specific target audiences.
Tech
AWS Bedrock AWS Redshift Python AWS Lambda AWS API Gateway AWS DynamoDB Vowpal Wabbit AWS Kinesis