▲ Rob Louw

Generative AI,
delivered at enterprise scale.

AI & Analytics Lead · Solution Architect · Data Engineer · Generative AI Engineer · Brisbane, Australia.

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Two decades of building data & AI.

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Rob is a seasoned AI and Data Engineer, Solution Architect, and People Leader with over two decades of experience driving data and AI innovations across various industries, spanning two continents.

His expertise spans data engineering, cloud computing, DevOps, and AI-driven decision systems, enabling organizations to leverage data for strategic advantage. With a deep understanding of AWS and Azure ecosystems, he specializes in architecting scalable data solutions, implementing machine learning models, and optimizing cloud data infrastructures.

As a certified AWS Solutions Architect, Azure Data Engineer, and Microsoft Power Platform Consultant, Rob has led the design and deployment of enterprise-grade data architectures, integrating AI and real-time analytics into business processes.

His leadership extends beyond technology, he is a proven team builder, mentor, and advocate for best practices in data governance, security, and agile development. He has successfully managed cross-functional teams, facilitated solution architecture workshops, and driven innovation in cloud-based data engineering and automation. Rob has played a key role in high-impact AI initiatives, including developing a Generative AI-based Claims Research Assistant presented at AWS Sydney Summit 2024 and AWS Innovate.

With a passion for solving complex data challenges and leading high-performing teams, Rob brings a unique blend of technical excellence and strategic vision, making him an invaluable asset in any AI-driven enterprise. Please get in contact with me, using my LinkedIn profile.

20+
Years delivering value
7
Certifications
18+
AI & Automation projects (last 5 yrs)
11+
Years leading teams

AI and Automation Projects

2
In flight
22
In production
Tableau - Report Email Distribution Solution In production
RACQ · 2025

Tableau - Report Email Distribution Solution

Developed a solution that enables departmental staff members to schedule report extracts in CSV and PDF formats using a Power App.

Power Apps Power Automate Tableau Qlik JAMS
Tableau - Group User Assignment Solution In production
RACQ · 2025

Tableau - Group User Assignment Solution

Developed a solution that enables users to add departmental staff members to a Tableau group using a Power App. Power Automate is integrated with Tableau API endpoints to automate the backend process.

Power Apps Power Automate Tableau Qlik JAMS
Tableau - Group Performance Metrics Solution In production
RACQ · 2025

Tableau - Group Performance Metrics Solution

Developed a solution that enables users to capture KPI metrics using a Power App. The metrics are combined with data stored in AWS Redshift and visualized within a Tableau dashboard.

Power Apps Power Automate Tableau AWS Redshift Qlik JAMS
Generative AI Claims Research Assistant In production
RACQ · 2024

Generative AI Claims Research Assistant

GenAI assistant that surfaces relevant claims context and policy interpretations for assessors. Showcased at AWS Sydney Summit 2024 and AWS Innovate.

AWS SageMaker AWS Bedrock Python AWS Lambda AWS DynamoDB AWS API Gateway AWS CDK
Tow-truck footage review agent In production
RACQ · 2024

Tow-truck footage review agent

Delivered a GenAI‑powered solution that analyses tow‑truck footage to verify correct vehicle loading, improving process quality and supporting operator training.

Python Azure AI Foundary Azure Web Application
Call Transcript Analysis Agent In production
RACQ · 2024

Call Transcript Analysis Agent

Architected and deployed a GenAI-Powered solution, which analyses call transcripts against quality criteria to provide real-time feedback and coaching to contact centre agents, improving customer interactions and service quality.

Python AWS Redshift AWS Bedrock AWS Lambda AWS API Gateway AWS DynamoDB AWS CDK

Roles & impact.

December 2025 – present
Senior AI & Automation Engineer
The Lottery Corporation · Brisbane
  • Developed and deployed a Customer Incident Management (CIM) solution that automatically analyses and categorises customer complaint incidents using Generative AI. The solution also derives monthly insights and produces an executive summary highlighting key trends and themes requiring attention. The end‑to‑end process is fully automated using Power BI, Power Automate, and AI Hub (Prompt Builder).
  • Currently under development, the Generative Marketing Platform (Imagen + Veo) automates image, video, and copy generation for campaigns and social media, enabling rapid creative iteration.
  • Currently architecting the Metrics‑as‑a‑Platform solution, an in‑flight AI‑for‑BI capability designed to deliver natural‑language analytics over enterprise data assets.
  • Supported the implementation, monitoring, and organisation‑wide rollout of Claude Code at TLC. Developed a secure best‑practice AI coding repository to guide team usage.
  • Developed and deployed a AI use case risk assessment tool to evaluate potential AI applications across the business, ensuring responsible and ethical AI implementation. The tool assesses factors such as data privacy, bias, and compliance risks, providing a structured framework for decision‑making around AI initiatives.
  • Assisted the TLC Data Governance team with establishing a AI Toolset page, providing developers with practical guidance on selecting and using AI tools effectively and securely. This resource has been instrumental in promoting responsible AI adoption across the organisation.
August 2022 – November 2025
Senior Analytics Professional · AI & Data Engineer · Solution Architect
RACQ · Brisbane
  • Architected and deployed Generative AI and machine-learning decision engines for claims assessment, risk and product recommendations during web journeys.
  • Delivered a GenAI‑powered solution that analyses tow‑truck footage to verify correct vehicle loading, improving process quality and supporting operator training.
  • Architected and deployed a GenAI-Powered solution, which analyses call transcripts against quality criteria to provide real-time feedback and coaching to contact centre agents, improving customer interactions and service quality.
  • Designed and delivered Generative AI chatbot assistants — knowledge-base and data-driven agents — using Copilot Studio and Power Automate.
  • Built and operated AWS SageMaker endpoints with full model training, versioning and deployment pipelines into production.
  • Designed batch and real-time data pipelines on AWS (Glue, Step Functions, Kinesis) and integration platforms (Qlik); built bespoke ETL/ELT in Python and C#.
  • Implemented enterprise data catalog and lineage via DataHub.
  • Automated cloud and ML deployments using CloudFormation, AWS CDK and Terraform via Bitbucket and Azure DevOps pipelines.
  • Showcased the GenAI Claims Research Assistant at AWS Sydney Summit 2024 and AWS Innovate.
  • Presented the GenAI Claims Research Assistant to the RACQ Senior Leadership Team, demonstrating the solution's capabilities and potential impact on claims processing efficiency and customer experience.
August 2021 – August 2022
Senior Cloud Data Engineer
TechConnect · Gold Coast
  • Designed and delivered cloud migration and data engineering solutions across AWS (LakeFormation, Glue, S3, Redshift), Azure (Synapse, Data Factory) and Databricks.
  • Automated cloud deployments using CloudFormation, SAM and Terraform via Bitbucket and GitLab pipelines.
  • Built bespoke ETL/ELT solutions in Python and C# on AWS Lambda and Glue.
April 2021 – August 2021
Technical Operations Manager — Data Management & Integration (Contract)
C9 · Brisbane
  • Led programming, BI/reporting, server and database administration services.
  • Designed and implemented integration interfaces and on-premise to AWS Redshift / SQL Server migrations.
April 2014 – March 2021
Senior Manager — Data Operations & Optimisation
BCX · South Africa
  • Led the Data Operations & Optimisation value stream, owning enterprise data governance, security (POPI, PCI/DSS, ISO 27000) and monitoring (New Relic, SolarWinds).
  • Designed and led on-premise to cloud database migration programmes across SQL Server, MySQL, PostgreSQL, DynamoDB, Cosmos DB and MongoDB.
  • Built and ran a multi-disciplinary team of DBAs, ETL engineers and reporting developers; mentored multiple direct reports into senior roles.
  • Delivered reporting and integration platforms using SSIS, Power BI, AWS QuickSight, SSRS and bespoke API services.
December 2010 – December 2014
Manager — Data & Software Engineering
UCS Solutions (now BCX) · South Africa
  • Held technical ownership of system integration, software development and project management across on-premise and cloud RDBMS (DB2, SQL Server, PostgreSQL, MySQL, MaxDB).
  • Drove database performance optimisation and bespoke reporting (SSRS, Power BI).

Validated expertise.

AWS Solutions Architect Associate
Amazon Web Services
AWS Developer Associate
Amazon Web Services
AWS Data Analytics – Specialty
Amazon Web Services
AWS Cloud Practitioner
Amazon Web Services
Azure Data Engineer Associate
Microsoft
Power Platform Functional Consultant Associate
Microsoft
TOGAF 9 Certified
The Open Group

Degrees & qualifications.

2014
Management Development Program (MDP)
University of Stellenbosch
2013
MSc Information Systems
University of South Africa
2011
BSc Information Systems (Hons)
University of South Africa
2009
BCom Informatics
University of South Africa

Across the stack.

Generative AI & ML

Claude Enterprise Google Vertex AI Azure AI Foundry AWS SageMaker Copilot Studio AWS Bedrock OpenAI

Cloud

AWS Azure Google

Integration & Orchestration

Power Automate Azure Logic Apps n8n AWS Step Functions Apache Airflow Glue Kinesis

Data platforms

Databricks AWS Redshift AWS Athena Azure Synapse BigQuery Oracle Microsoft SQL Server Microsoft Fabric

Languages

Python SQL C# T-SQL JavaScript Bash PowerShell

IaC & DevOps

Terraform AWS CloudFormation AWS CDK Azure DevOps Bitbucket GitLab GitHub CI/CD pipelines

Leadership

Team building Vendor management Executive stakeholder engagement Solution architecture facilitation

On the stage.

Robert Louw presenting at AWS Sydney Summit 2024
Presenting the GenAI Claims Research Assistant at AWS Sydney Summit, 2024.
Generative AI Claims Research Assistant
AWS Sydney Summit · 2024
Generative AI Claims Research Assistant
AWS Innovate · 2024
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